Franchise Business Plan – Dunkin’ Donuts
Dunkin’ Brands Inc. is an international donut, coffee, and ice cream retailer that sells these products under its Dunkin’ Donuts and Baskin-Robbins brands. Dunkin’ Brands has about 18,000 distribution points in 60 countries, including more than 8,300 locations in the U.S. Dunkin’ Donuts was founded in Quincy, Massachusetts, in 1950 and is currently one of the largest coffee and baked goods chains in the world. Dunkin’ Brands pursues an asset-light business model, with more than 99.0% of its retail locations operating under franchise agreements. According to IBIS World, over the past five years, Dunkin’ Brands’ U.S.-specific sales grew at an annualized rate of 5.5% to $9.5 billion.
Dunkin’ Donuts operates the advertising and sales promotion fund and directs the development of all advertising, marketing, and promotional programs. The content of all operations of the fund, including the media used, as well as the area and restaurants targeted for such operations is determined by the franchisor. A franchisee can use other advertising or promotional materials only upon an official written approval from Dunkin’ Donuts. The marketing and advertising costs include a marketing start-up fee, continuing advertising fee, and occasional additional advertising fees. Joorney Business Plan Writers help Dunkin’ Donuts franchisees in planning advertising and marketing strategies and developing budgets in line with the franchise agreement. Franchise Business Plan
A franchisee is directly responsible for all employment decisions, including hiring, promoting, discharging, and setting salaries and terms of employment. Dunkin’ Donuts organizes various compulsory and optional training programs for the franchisee, the restaurant managers, and other personnel. The various programs are conducted online, in the restaurant, or other premises. The franchisees and the relevant personnel are required to timely and successfully complete all mandatory training. Franchisees pay the costs incurred in receiving any training including the cost of any materials, salaries, and travel expenses. Joorney Business Plans has extensive experience in developing long-term employee plans and matching the specific employees’ knowledge, skills, experience, and training to their designated roles.
The initial investment for establishing a Dunkin’ Donuts restaurant can range from $97,500 to $1,717,103. The initial investment includes a wide range of fees such as the initial franchise application fee, building costs, and various licenses, permits, fees, and deposits. The restaurant must be designed, laid out, constructed, furnished, and equipped in line with the franchise agreement. Joorney Business Plan Writers have experience in developing long-term financial projections for Dunkin’ Donuts restaurants and understand the specifics pertaining to the initial investment requirements. Franchise Business Plan
By opening a Dunkin’ Donuts restaurant, you will become a part of one of the largest, fastest-growing, and innovative coffee and baked good chains in the world. Dunkin’ Donuts offers exceptional profit potential and has extensive expertise in providing franchise opportunities by offering assistance that ranges from site selection through the development process to offering ongoing new product training. Franchise, Business Plan,
Joorney Business Plans have worked on hundreds of Franchise Business Plans with Franchisors as well as their Franchisees!
Our writers can also tailor an existing masterplan to the needs of a new franchisee by modifying the market analysis and financial projections based on the variables of the new location.