Reflecting on the M&A Source Spring 2019 Conference - Joorney Business Plan
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Reflecting on the M&A Source Spring 2019 Conference

M&A Source Spring 2019 Conference

The most recent M&A Source event took place in Orlando, FL, on May 12 – 15, 2019. And for those of you not familiar, M&A Source is a professional organization consisting of intermediary specialists, and provides for educational and professional growth programs to ensure advisors remain at the top of their game. Many advisors attend this event year after year because they find it a great way to stay on top of emerging trends, and to learn from others that share their passions in the M&A business. And we at Joorney feel the same way, so our marketing team took some time to sit down with Matt Wolf, our Head of Advisory, to get his take on the event.

  • Q: What were your key observations coming out of this spring’s event?

A: Coming out of the recent event, Paul (Monson, Managing Partner) and I believe that M&A activity remains strong, and more and more business brokers are looking to take on larger deal sizes and move into M&A. During the event, we worked to continue cultivating relationships with various attendees, and to determine if there were needs that we could help solve for. We brainstormed through points of apprehension that may keep professionals from outsourcing their M&A advisory work, and walked them through our business practices to help them better understand the value that we can provide.

  • Q: What were your goals for the event?

A: As we’ve said before, we believe that it is critical to cultivate relationships across the M&A community, and we want to ensure that firms understand the value that a white-label CIM can provide. Quite frankly, Paul and I are really proud of the approach we take in helping our clients with their CIMs, financial models, pitch decks, investor presentations, valuations, and premium market research… now that’s a mouthful. But really, we want to evangelize what it is that we have to offer. Prior to attendance, it had been our goal for Paul and me to meet with one to four firms that present strong deal flow, but are challenged with resource constraints, making production of a comprehensive and high-quality CIM difficult, if not impossible. It was also our desire to get in front of firms that are unhappy with analyst attrition due to the increased expense tied to rehiring, retraining, etc. We know from our own experiences how challenging attrition can be, and we want to make things easier, so that everyone can focus on what they do best.

  • Q: What are the next steps for your team post-convention?

A: We believe that we met our goals for attendance at this event, and are looking forward to continued pursuit with these new contacts so that we can bring added value to their business. It’s important to us that we continue our great conversations with the various advisors we spoke to and explore an opportunity to work a deal together so they can give our service a test drive. We also want to reach out to the people that we unfortunately were unable to connect with yet and explore those relationships as well. If that was the case with you, we are so sorry and hope you will reach out to us so that we can make time for a conversation… even with all those amazing cocktail receptions, we could only work our way so far through the room.

  • Q: Would you recommend the event to other businesses? If so, why?

A: We absolutely would… we’ve attended this event in the past and we will continue to do so. We only wish we had more time during the tradeshow segment on Wednesday to meet with more people. Unfortunately, booth hours were quite limited, and we know that there were many equity firms out there searching for the right partners to help them.

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