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Exploring The Cost Of Paid Market Research Options -Featured Image

Exploring the Cost of Paid Market Research Options

As a statistic, the outlook for businesses to succeed beyond 10 years can be alarming. As time goes on, the failure rate for startups gradually increases and on average looks like this: 21.5% of startups fail in the first year, 30% in the second year, 50% in the fifth year, and 70% in their 10th year.
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Understanding Market Research And How It Can Benefit Your Business Featured

Understanding Market Research and How It Can Benefit Your Business

The way to collect information for market research can be through primary or secondary sources. A primary source is information collected first-hand. It includes things like conducting surveys, interviews, focus groups, or making observations to answer your specific questions. Secondary sources are groups of information that are taken from previous research conducted by others for a similar or for a different purpose.
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