Market Research Archives

Exploring the Cost of Paid Market Research Options

As a statistic, the outlook for businesses to succeed beyond 10 years can be alarming. As time goes on, the failure rate for startups gradually increases and on average looks like this: 21.5% of startups fail in the first year, 30% in the second year, 50% in the fifth year, and 70% in their 10th year.

Sales in the “New Normal”: The Shift to Digital Selling and Why to Leverage it in Your Business

In our increasingly interconnected, online world, a natural and gradual shift in the sales space from traditional methods to digital selling had already been occurring. However, the COVID-19 pandemic accelerated this shift and made it inevitable for businesses to adopt these practices sooner rather than later.

The Importance of Continual Market Research to Overall Business Success

Market research is typically conducted when starting a business, expanding a business, or launching a new...

Understanding Market Research and How It Can Benefit Your Business

The way to collect information for market research can be through primary or secondary sources. A primary source is information collected first-hand. It includes things like conducting surveys, interviews, focus groups, or making observations to answer your specific questions. Secondary sources are groups of information that are taken from previous research conducted by others for a similar or for a different purpose.

5 Key Components of Market Research

5 Key Components of Market Research. Market Research is a crucial step that you should always take to ensure your business is minimizing risk at every level.

The Importance of Market Research in the Business Planning Process

Market research is the process of gathering valuable information about your target market and identifying the needs and preferences of potential customers.