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Franchise Business Plan – Marco’s Pizza

Updated 26.03.24 4 minutes read
Industry Insights

Marco’s Pizza is an American restaurant chain and interstate franchise operated by Marco’s Franchising, LLC. The company was founded by an Italian immigrant Pasquale “Pat” Giammarco in 1978. Based in Toledo, Ohio, the company specializes in Italian-American cuisine. Marco’s Pizza operates more than 900 restaurants in over 34 states and in three countries. Marco’s Pizza was ranked No. 5 in Forbes “Best Franchises to Buy” in 2018 in medium-range investment.


Marco’s Pizza provides extensive training programs to all franchisees. If franchisees do not participate in the in-store operations training, then the franchisor requires two designated trainees to complete the training program. The training includes eight weeks at the franchisor’s training center and a certified training restaurant at a location the franchisor deems appropriate. Upon opening the restaurant, all franchisees must implement and maintain a training program for employees in accordance with the training standards and procedures the franchisor prescribes. The franchisor also provides occasional additional training courses to franchisees and their employees. Joorney Business Plans writers have extensive experience in developing long-term employee plans and matching their knowledge, experience, skills, and training to their designated roles.

Franchise Territory

All franchisees operate in a specific protected territory. The territory is developed based on on-site information and operational experience. There is no minimum area of responsibility and it may consist only of the building in which the restaurant operates. Generally, the territory is an area with a 1.5-mile radius from the restaurant’s front door. In addition to the protected territory, the franchisor may designate a delivery area to the franchisee. Joorney Business Plans has experience in developing in-depth local market and competition analyses for Marco’s Pizza franchises.

Financial Requirements

Each Marco’s Pizza franchisee should develop a strong business plan to estimate potential revenues and expenses. The initial investment for establishing a Marco’s Pizza franchise ranges from $293,515 to $619,710 depending on the restaurant’s location. The initial investment covers a wide range of expenses such as equipment, insurance, and signage. In addition, all potential franchisees should have a net worth of $400,000 and a liquid capital of $125,000. The franchisor also offers third-party financing assistance. Joorney Business Plans writers have experience in creating long-term financial projections for Marco’s Pizza franchises and understand the initial investment requirements.

Marco’s Pizza provides extensive growth opportunities to its franchisees. The company’s scalable business model has helped many single-restaurant franchisees expand to become multi-unit entrepreneurs. Opening a Marco’s Pizza restaurant is relatively inexpensive compared to the cost of starting other casual dining restaurants. The franchisor supports all franchisees regardless of their experience in the restaurant industry. All Marco’s Pizza franchisees benefit from a proven concept with wide customer appeal and a recognizable brand.