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Maximizing the Impact of Your Business Plan by Knowing Your Audience

Updated 26.03.24 7 minutes read
Business PlansIndustry Insights

A business plan is a strategic document that serves as a guide for a company or brand. It outlines the company’s objectives and provides details on how to achieve them, as well as the foundation of research and analysis that supports the plan’s viability. While business plans are not mandatory for internal planning and operations, they are often necessary when dealing with external parties. Our team of Professional Business Plan Writers in Miami, Florida, has extensive experience collaborating with start-ups and SMEs in various industries in the region.

Irrespective of why you require a business plan, our Professional Business Plan Writers are equipped to create a comprehensive plan tailored to your specific needs. Our team can craft a compelling narrative that effectively communicates your business in a concise and engaging manner. In addition, there are numerous benefits to working with a Professional Business Plan Writer that you should consider.

When writing a business plan, your audience will determine several aspects. If you have a business plan, you will likely have different versions for different audiences. Your audience will dictate:

Formality & Format – how you lay out your business plan and what type of language and writing style is used.

Length – determined by the depth to which each main element of your business plan needs to be covered.

Emphasis – which sections or main points are most significant and require the most attention.

The target audience of a business plan is much broader than the target audience for a product or service. The development of specific buyer personas directly affects business plan creation. The emphasis on certain aspects of the business is a part of the process.

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What is a Business Plan, and Why do you Need it?

Setting up a long-term business plan is essential for a new venture. It is the key to getting a small business off of the ground and turning it into reality.

A good business plan highlights goals and strategies and uses market research to achieve the business objectives. It is a living document. It focuses on the mission & vision of the business, its business model, products/ services, and financial projection.

In simpler words, a business plan states what you plan to do and how you plan to establish your business in a set time frame.

The purpose behind a well-thought-out business plan is more than to identify and analyze an approaching business opportunity. It can be validating your business idea for its feasibility, or documenting your business strategies to meet your goals & objectives for your business.

Why do you Need to Know your Audience?

The ultimate goal behind a business plan is to stimulate a response. You can only get it once you know what will create an impact.

Knowing your target audience answers your questions about them:

  1. What do they need or want?
  2. What would make them decide?
  3. Do they even have decision-making power?

Drafting a business plan for the right audience will help you pitch correctly and impactfully. Although its core remains unchanged, a business plan draft is designed for the target audience. So, tailor your business plan judiciously to cultivate the response you need.

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Specific Business Plan for Specific Audience

Here are enlisted the broader target audience that your business plan caters to:

  • Management – The first draft of your business plan should be for you & your management team. This version focuses on how you see your business progressing in the near future. While you would not emphasize specific parts, you would still cover all the key components. Prove the feasibility of your business idea and its scope for growth. This draft will be a fundamental tool in meeting your goals & objectives and directing the business on its path to success.
  • Prospective Investors -Both angel investors and venture capitalists come across multiple business plans every day. It would be best if you did not craft a business plan specifically for investors, but at the same time, keep them in mind while preparing. Focusing on a semi-formal pitch deck that presents your business idea, strategy, and financial health is recommended. Maintain the right balance of formal and informal while being legitimate and thoroughly detailed to keep their interest intact. It should be 30-60 pages. Include your employees’ backgrounds. Make a strong case for yourself, promising high-growth potential.
  • Banks – Unlike investors, financial institutions like banks offer a lot more financial stability to new enterprises. They look for realistic financial projections, consistent growth, and profitability to ensure you can pay off your debt/ mortgage within a set time frame. Additionally, they are interested in your personal financial health and your experience in managing a business to guarantee in case the company fails. Therefore, bank loan business plans should be written formally with detailed statistics around the financial projections. Such business plans are generally 30-40 pages long.
  • Partners/ Vendors – When writing business plans for potential business partners or vendors, the focus should primarily be on financial projections. The interest of business partners or vendors associating with you is the return. Moreover, your business plan should also conceptualize your collaboration so that they clearly understand what is expected of them.
  • Employees – They are the backbone of a business. From implementing business strategies to ensuring the profitability of a business, employees are essential. For them, a business plan is a living document that must be updated with the growth of the company/ business. It is the roadmap that monitors the performance of the employees and keeps them on track toward consistent growth.
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Knowing your audience is essential in writing a thoroughly researched business plan. It allows you to write effectively and ensures you reach the heart and mind of your reader and leave an impact. Our writers at Joorney business plans do this on a daily basis. Get in touch with us, and let us help you effectively reach your target audience with a well-written business plan.