• Team Member | Marianella


    Director of Sales & Marketing

    Marianella brings over 18 years of international experience in business development and consultation in strategy, management, business planning, business intelligence, marketing, and sales to the Joorney family. Originally from Colombia, she has worked in an array of different industries in both Latin and North American markets. Joining the company in 2016 as VP of Sales and Market Research, Marianella helped initiate and launch the extraordinarily successful Joorney Canada office in 2017, where she later took on the role of Executive Director for the division. Now, as Director of Sales & Marketing for Joorney Global, she plans and directs all aspects of sales and marketing policies, objectives, and initiatives company-wide. She attributes her success to her lifetime involvement and accomplishments in sports, which have made her incredibly driven and focused on success through collaboration and teamwork. Marianella is a bilingual MBA graduate with postgraduate studies at Harvard Business School in strategy and sales as well as entrepreneurial essentials.

  • Team Member | Gerald


    Vice President of Sales

    Gerald’s passion is helping startups and small- and medium-size companies get the funding they need through expertly crafted business plans. This passion serves him well in his role as VP of Marketing & Sales for the U.S. market. Gerald’s favorite part of the job is the discovery meeting where he learns all about his clients’ companies, their goals, and the funding that is required. He has helped numerous companies with SBA and bank loan business plans, investor business plans, investor presentations, and landlord presentations, raising over 50 million dollars in total.

  • Team Member | Matt


    Head of Advisory Sales

    Matt brings 9 years of investment banking advisory and transactions experience to the Advisory team. He has advised over 40 clients across different industries and geographies. Matt is fluent in development project pre-feasibility and the life-cycle of transactions ranging from $10MM to $250MM and having led such transactions from valuation and deal structuring to distribution, capital raising and negotiation for a variety of corporations at different stages of their development.

  • Team Member | Eliana


    VP Sales LATAM

    Eliana brings her consulting background and experience to the service of Latin American investors coming to the United States through E2, L1, and EB5 visas, which serves her well in her role of VP of Business Development for the Latin American market.

  • Team Member | Nina


    Senior Account Executive

    Nina has great expertise building and running sales organizations in the US and many countries in Latin America, as well as providing international project level consulting to leading companies. At Joorney, Nina develops and implements strategies and programs that improve results, and maximizes resources specialized in the field and inside marketing and sales development strategies.

  • Team Member | Joshua


    Account Manager

    Joshua brings a unique blend of account management experience mixed with a legal and business marketing educational background to the Joorney family. Originally from Los Angeles, he has lived in Europe and Latin America and is a bilingual JD graduate. At Joorney, Joshua enjoys learning about his client's backgrounds and goals and assisting them with business plans for immigration and business development projects.

    Josh Wallace
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    Team Member | Sandra


    Account Manager

    Sandra’s unique personal approach, developed over a decade of working for multinational companies, has provided her with a valuable understanding of clients’ requirements. She is passionate about assisting clients in finding the best solutions for their individual needs. Her favorite part of the job involves actively listening and understanding clients’ problems; helping them develop tailored solutions for their businesses.

  • Team Member | Benjamin


    Founder & CEO

    Ben worked in the fast-paced, super-creative world of commodities trading, an environment that does not leave a spare second for second guessing choices. One day, he decided to leave it all. He gave up his visa and financial security to follow a dream. And he did it without second guessing.

  • Team Member | Paul


    Chief Commercial Officer and Partner

    Paul joined Joorney as the first salesperson in 2014 and got to work forging connections with our core client base – immigration attorneys and professionals – and building our sales team. As Director, he created a customer-centric culture which he lives, practices, and instills company-wide on a daily basis. Currently, as Chief Commercial Officer, Paul focuses on nurturing the relationship with Joorney’s partners and is also responsible for establishing, maintaining, and refining policies and procedures across departments to ensure every contact the customer has with the company, from marketing and sales to receiving their invoice and delivery of our product, is a positive and memorable one.

  • Team Member | Ognjen



    Ognjen has both created from scratch & led the entire operations and HR teams that today include, among others, 4 VPs, 10+ Project Managers and 60+ Business Plan Writers. Ognjen put in place the many continuous processes that still ensure highly personalized deliverables of outstanding quality. Currently, he is a Partner at Joorney and is pursuing his MBA degree at Columbia University.

  • Team Member | Jonathan


    Chief Financial Officer

    Jonathan is an experienced strategic management controller with international experience working in New York, Hong Kong, Paris, Miami, London and Montreal. Having experienced the challenges of immigration first-hand, while in Canada he got interested in the immigration path of the various international business people he met. Seeing a real shortfall in the writing of business plans, he started writing business plans for business immigration applicants, mixing his management control experience to his newly found business immigration passion. He teamed up with Joorney Business Plans and launched the Canada division. Once established, he took over the role of General & Financial Director of the division until his promotion to Chief Financial Officer of Joorney Global in 2021.

  • Team Member | Dmitriy


    Sales - Joorney Digital

    Dmitriy is a seasoned digital marketing professional who initiated and played an integral role in launching our Joorney Digital Division. With years of marketing consulting and management experience along with his time building and managing his own digital marketing agency, Dmitriy brings our clients value through his ability to guide them to the most advantageous digital marketing services in line with their unique goals and budget.

  • Team Member | Dejan


    Marketing Operations Manager

    Dejan is an action oriented marketing professional with extensive expertise within many facets of Marketing. Throughout his career, Dejan has consistently demonstrated the ability to meet and exceed objectives, in fast-paced, highly competitive environments. Joorney takes massive pride in his strong work ethic, delivery of quality work and professionalism. Dejan's attention to detail and efficiency makes him an incredible marketing manager and helps streamline all organizational marketing implementation goals/needs.

  • Team Member | Connie


    Chief Administrative and HR Officer

    Connie plans and directs all administrative and accounting functions at Joorney, including delivering human resource services to all colleagues and providing direct support to the CEO. She has consular office experience and an extensive background in managing business operations while building and implementing new processes. She applies this valuable skillset to crafting policies and procedures in order to streamline the HR, administrative, and executive functions among all of Joorney’s global offices. She also plays a vital role in hiring and project management. Connie holds a Bachelor of Business Administration degree with concentrations in Finance and Real Estate from Florida International University and a master’s degree in International Business Real Estate.

  • Team Member | Ana


    VP of Business Support

    Ana is an International Business graduate who has taken part in various entrepreneurship projects and start-up programs. She has also been an active participant in several humanitarian projects. In her role at Joorney, she deals with a broad scope of industries and innovative business ideas. Ana’s commitment to professional and personal development has led to her strong passion for processes and action plans, which serves her well in her current role. She enjoys multitasking, allowing her to truly thrive in this multinational environment. Ana is invigorated by new challenges – particularly those relating to the company’s expansion and client outreach.

  • Team Member | Tijana


    VP of Operations

    Tijana is a fully certified Chartered Financial Analyst with a master’s degree in investment management and quantitative finance from Cass Business School. Her background and experience have resulted in her being regarded as the resident financial expert at Joorney, where she supervises the operations team. Tijana also personally manages various projects, helping countless clients successfully embark on their business ventures in the United States market.

  • Team Member | Maria


    Business Plan Expert

    Maria holds a Master of Science (MSc) Degree in Business Administrations. Prior to joining the Joorney team, she had over 15 years of experience in the banking sector, working for one of the biggest financial conglomerates in Latin America. She now applies her experience in her role as Project Manager, working directly with clients and attorneys to deliver high-quality projects. Her commitment to self-improvement makes her eager to help clients develop their projects and ensure they achieve their goals.

  • Team Member | Ana


    Project Manager

    Ana is a polylingual economic graduate with a commitment to excellence. As Project Manager, she primarily focuses on applying her skills and experience to clients from the Latin America market. At Joorney, she has been responsible for helping a wide variety of entrepreneurs fulfill their business visions in the United States.

  • Team Member | Dorothea


    Project Manager

    Dorothea brings a quantitative finance degree and a knack for problem solving to the Joorney team. She has guided clients through numerous projects, allowing them to turn their business ideas into tangible written concepts, business plans, and compelling pitch decks.

  • Team Member | Angela


    Project Manager

    Angela has an international management diploma, vast experience in project consulting, and a zest for research. This robust business background has allowed her to successfully manage a variety of U.S. projects. Previously, she worked at a development agency helping small businesses apply for government funding. In her position at Joorney, she guides clients through the business immigration world. During her time in these two roles, she has supported countless entrepreneurs throughout the world in achieving their goals. Angela’s favorite project recipe: a strong business model base sprinkled with a novel financial model.

  • Team Member | Karolina


    Project Manager

    Karolina brings a unique perspective to the finance-oriented project management team. She has a bachelor’s in Philosophy and a master’s degree in cultural policy and management. Even though she has a non-traditional background, she consistently brings the same amount of inventiveness, consideration, and precision as her peers. Building on years of immigration business plan writing experience, she now uses her knowledge to support clients as Project Manager.

  • Team Member | Sanya


    Project Manager

    Sanya is an accomplished business plan writer with well-rounded business experience. Throughout her years of handling countless immigration projects, she has become well-versed in the specifics of United States Immigration requirements. Her vast experience in teaching, marketing, business administration, as well as her thorough knowledge of economics and finance, allow Sanya to quickly obtain a deep understanding of each client's business. This sharp business acumen makes her a perfect fit for multiple types of business projects across a wide range of industries.

  • Team Member | Ksenia


    Project Manager

    With a Master’s degree in economics and a professional background in banking, Ksenia has hands-on experience with financial analysis and client relationship management. Working as a Project Manager, she utilizes her vast knowledge to oversee the process of business plan preparation; from initial contact with a client, to successful completion. Ksenia’s firm commitment to client satisfaction drives her to pay extra attention to detail in each project. Being an ambitious and optimistic individual, Ksenia always seeks out new challenges and strives for new experiences, both personally and professionally.

  • Team Member | Vladana


    Project Manager

    Vladana is a business economics graduate who enjoys projects that demand thorough research and creative solutions. With previous experience in business administration and event management, she has the capacity to anticipate potential project-related challenges, which enables her to deliver the best possible result for each client. Focusing on U.S.-based businesses, Vladana is fully committed to helping clients translate their vision into reality and achieve their professional goals.

  • Team Member | Isidora


    Project Manager

    Isidora graduated from Bocconi University and holds a degree in International Economics, Management, and Finance. After completing her studies in Italy, she started her career in financial control at a multinational company, working in offices in Switzerland and Germany and supporting the finance department of these markets. Throughout this international experience, she gained a strong knowledge of trade terms management, cost controlling, budgeting, forecasting, and building profit and loss statements for innovative products. With proven financial experience, she supports clients from various industries in their ventures by providing comprehensive business plans.

  • Team Member | Alex


    Project Manager

    Alex is a Political Science graduate, specializing in International Relations. Over the course of his career development, Alex has proven to be an inventive thinker, applying his creative and innovative solutions to the toughest of challenges. Primarily handling U.S.-based projects, Alex’s professional goal at Joorney is to act as a helping hand for aspiring and existing entrepreneurs seeking to advance their operational vision in the United States.

  • Team Member | Valentina


    Project Manager

    Valentina has demonstrated exceptional aptitude navigating the complexities of various business models during her time at Joorney. This has allowed her to gain the experience necessary to successfully tackle new challenges, which she uses in managing a variety of projects and documents. Valentina particularly stood out in her research and handling of EB-2 visas, and has since become an EB-2 expert. Through her ability to develop a comprehensive understanding of each client’s company and the requirements of each project, she provides high quality documents customized to each client’s individual needs. With a master’s degree in philology, she brings a different outlook to Joorney’s project management team.

  • Team Member | Mina


    Project Manager

    Mina is an international economy and business graduate, with expertise in developing Canadian and U.S. immigration business plans. Her educational background enables her to quickly comprehend various business models with great clarity. During her career at Joorney, Mina has also worked on numerous commercial projects, helping clients to develop viable financial projections. With proven market research skills, Mina is focused on supporting clients in turning their business ideas into sustainable business plans.

  • Team Member | Marina


    Project Manager

    Marina holds a Bachelor's degree in Finance, Banking, and Insurance, and is currently pursuing her Master's degree in Banking and Financial Management. Right after graduating, Marina joined Joorney as a Business Plan Writer and Researcher responsible for completing EB-2, E-2, and L-1 business plans to a high standard. During her time at Joorney, Marina has consistently demonstrated strong managerial skills, precision, and the ability to tackle all kinds of projects, with a particular focus on EB-2 visas.

  • Team Member | Jovan


    Supervising Editor

    As a master’s graduate of the London School of Economics (LSE) and a former intern at the International Criminal Court (ICC), Jovan joined the Joorney team as the Supervising Editor. He brings a wealth of experience in journalism, copywriting, and drafting legal documentation. Jovan is in charge of the proofreading department, being responsible for the overall look of Joorney’s best-selling business plans. As the Supervising Editor, his role is to monitor the quality of Joorney’s products. In addition to that, he is in charge of ensuring that high standards are maintained throughout the proofreading process.